Hours: Mon - Fri | 10-6pm (Remote OK - office when needed)
Astoria Care Consultancy supports care and healthcare providers through CQC registration. We work with home-care, supported-living and clinic providers, offering application support, policies, supporting documents and interview preparation.
We are looking for a hands-on marketer whose strongest skill is personally managing Google Ads accounts and generating qualified enquiries. Paid search is our most important acquisition channel. Your first priority will be to maintain and grow the flow of suitable leads at a commercially sustainable cost.
You will own day-to-day campaign management and contribute directly to our growth decisions. Alongside paid acquisition, you will create marketing materials, manage email campaigns and publish social content. You will also work with the Founder to design and implement Astoria Launch, our proposed marketing support service for newly registered providers.
Google Ads and the conversion journey take priority when demands compete. Wider marketing and Launch work will be planned within the working week, with additional delivery support agreed as needed.
Personally manage our Google Ads accounts, including campaign structure, keywords, search terms, negative keywords, ads, targeting, bidding and budgets.
Build and test acquisition plans for our different services, balancing qualified lead volume, cost per lead and customer-acquisition cost.
Monitor performance proactively, identify deterioration early, investigate the cause and implement evidence-based improvements within agreed budgets.
Maintain accurate conversion measurement across forms, bookings and calls, using Google Analytics and Google Tag Manager or coordinating specialist support where needed.
Improve landing pages and enquiry journeys through structured tests, working with website support where required.
Work with sales to understand lead quality, qualification and sales outcomes, and use CRM feedback and offline conversion data to inform campaign decisions.
Provide a concise weekly report explaining results, commercial impact, changes made, current risks and next actions. Recommend budget changes with a clear rationale.
Create clear, consistent branded graphics and marketing materials in Canva, including social posts, email assets, case studies and sales collateral.
Build, send and improve email campaigns and automated journeys in Brevo or a comparable platform, including segmentation, testing and appropriate suppression rules.
Plan, write, schedule and publish social media content that supports credibility, enquiries and our commercial priorities.
Repurpose client stories, testimonials and educational content across channels. Basic video editing would be useful but is not essential.
Help shape and implement Astoria Launch, contributing ideas on customer needs, service packages, positioning, pricing and routes to market.
Develop practical delivery plans, templates and workflows for services such as Google Business Profile support, social-page setup, promotional materials and email marketing.
Cost proposed packages, assess delivery capacity and support a small pilot before recommending wider rollout.
Use customer feedback and pilot results to improve the offer, and identify where freelancers or other team members are needed for repeatable delivery.
A demonstrable track record of personally managing Google Search campaigns that generate qualified leads for service businesses, ideally at a comparable advertising spend.
Strong practical understanding of conversion-focused bidding, budget management, search-term analysis, campaign testing and performance diagnosis.
Ability to connect advertising results to lead quality, sales conversion and acquisition costs, and explain decisions clearly to a business owner.
Practical experience with conversion tracking, Google Analytics and landing-page optimisation.
Confidence using Canva, Brevo or another email marketing platform, and social media scheduling and publishing tools.
Strong written communication, commercial judgement and organisation, with the ability to prioritise and deliver independently within a part-time role.
Basic video editing; offline conversion imports; launching or packaging marketing services; experience with care, healthcare or other regulated service businesses, any Salesforce experience is advantageous.
Success will be assessed against agreed targets for qualified lead volume, cost per qualified lead and customer-acquisition cost, using sales outcomes alongside campaign data. Lower costs achieved by materially weakening the sales pipeline will not, by themselves, count as success.
During your first 90 days, you will establish reliable reporting, agree campaign priorities and targets, implement and evaluate acquisition tests, and develop a costed Astoria Launch pilot plan alongside core marketing delivery.
Please provide your CV and examples of Google Ads accounts you have personally managed. Explain your own contribution and the changes you made. Shortlisted candidates may be invited to complete a practical exercise using anonymised campaign data.
Benefits:
Private medical insurance (after 6 months)
Hybrid working model - work from home, office or both
Regular team meetups - dinners, outdoor activities and events
Opportunity to travel
Access to further learning & development courses